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Gift Ideas: The Best Places to Buy Luxury Watches

Gift Ideas: The Best Places to Buy Luxury Watches

A timepiece is a timeless gift, a gift that the recipient will cherish forever. Choosing the perfect watch to give as a gift can be daunting and locating the best luxury watch even more so. Where are the best places to buy watches? The easiest short answer is the internet since nearly everything imaginable is available to you after a few clicks. Should you require an in-person experience and you’re not concerned about cost, visit the brand’s flagship store; if you’d rather not spend too much, visit a boutique or a vintage store; but, we think your best bet for a smooth experience is an online retailer.  However, be sure you understand their return policy in case you don’t love what arrives. Here are a handful of our favorite online retailers for luxury watches.

Jacques Reboul

Photo courtesy of JacquesReboul

On the simpler side of things, Jacques Reboul creates watches that are classic in design and look great in nearly every setting. Their stunning pieces aren’t particularly expensive, but they are pure luxury. As Jacques Reboul describes their watches and their mission, “Jacques Reboul is so much more than just a brand, so much more than just a gorgeous watch, Jacques Reboul gives you the feeling of being at home wherever life takes you. From urban jungles to the streets of Paris to the underground in Stockholm or to where dreams bring you. Home is where you are amongst friends and your loved ones.” Jacques Reboul watches retail for $295 each.


Photo courtesy of Jomashop

Jomashop is a more traditional watch retailer offering a wide selection of brand name watches at great prices with free shipping. Jomashop has been in the retail and wholesale luxury goods business since 1987 and they pride themselves on their ability to consistently deliver quality goods at reasonable, competitive prices. Since you’ll be ordering online, no one has to know what a great deal you got on the gift, they’ll just know quality when they see it. Ranging in price from under $20 up to in excess of $5,000, you’ll find nearly every luxury (and some not-so-luxury) watch imaginable at Jomashop.

Ashford Luxury Watches

Photo courtesy of Ashford

Another of the more traditional online retailers, Ashford Luxury Watches has one of the most extensive collections of watches online. From the inexpensive to the higher end, Ashford has nearly everything and they’ve been operating from Fifth Avenue in New York since 1997. They have a large purchasing power so their inventory is reasonably priced and they employ some of the best luxury buyers in the industry. Watches range in price from under $20 to more than $100,000.


Any list of online retailers that doesn’t include Amazon is likely not complete since they seem to have nearly everything, including a full range of luxury timepieces that will make perfect gifts. Many of these are even available with free, fast shipping with Amazon Prime. From the classic to the sporty, Amazon has it all. The watches on Amazon range in price from less than $1 to more than $15,000 on the higher end.


Our current favorite, Wristocracy, formed their company with a vision to “democratize luxury watch ownership. Unless you’re a manufacturer or an authorized dealer, there is limited transparency into “optimal price” for a luxury timepiece. This causes huge anxiety and disparity in the marketplace for what a luxury watch is worth.” With more than 64 brands with prices ranging from under $1,000 to in excess of $10,000, Wristocracy’s selection and revolutionary approach to watch sales will likely make you a regular customer.

A watch is one of the best gifts to give, as it has been for many years. So, tell us, who will be the lucky recipient of the watch you’re buying?


Juliette Hohnen

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